Understanding is the only
shortcut I trust.
- Age26
- Based inThe Netherlands
- StudiesCMD · Hogeschool Utrecht
- FocusResearch, branding, film and story
- NextGraduation internship — autumn 2026
I'm Geert, a visual storyteller from the Netherlands, in my fourth year of CMD. I work where research and story meet, strongest at the start: finding out what's really going on, then turning it into stories people remember and act on.
Outside of work I run, play piano, cook for friends, and love to visit classical concerts. I'm endlessly curious about why some experiences stay with people while others are forgotten.
MBO Marketing & Communicatie
Vista College, Maastricht — cum laude. Learned to think in audiences and messages.
Started CMD
Hogeschool Utrecht. The shift from selling messages to designing them.
Branding specialisation
Strategy, positioning, campaigns — incl. the IKEA campaign. One sharp insight beats ten layouts.
Dafi — freelance
Social video for a luxury brand. Real cadence, real audience — 50M views.
Internship · Spoorwegmuseum
UX research, concept & video. Treinsafari redesign shipped; aftermovie their top Instagram video.
Minor Photo & Video
A year of pure craft: photography, documentary and interview film. Learning to let images do the talking.
Looking for a graduation internship
Autumn 2026 — where research, story and craft meet. The step I'm reaching for next.
User research
Treinsafari redesign — shippedresearch on the museum floor · Het Spoorwegmuseum, 2025
Brand strategy
IKEA campaign — insight to rollouta position rivals can't copy · branding specialisation, HU
Concept & story
Questions firstevery project starts as a question, not a layout
Film & edit
Aftermovie — their #1 videobest-watched Instagram video of Het Spoorwegmuseum
Social content
Dafi — 50M viewsfreelance social video for a luxury brand, ’24–’25
AI workflows
30M views — built soloan AI-assisted storytelling format, concept to publish
Currently seeking a graduation internship
Let's connect
© 2026 Geert Debets — thanks for your attention.